Local Search Engine Marketing

The "SEO For Local Businesses" report reveals what it takes to get a website on page one of Google and does so in an easy-to-ready manner.

If your website can't be found on page one of Google, you owe it to yourself to get our Free Report today!

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The Internet, and particularly search engines, have replaced the yellow book pages as the place where shoppers and potential customers are finding businesses. Lets look at the data:

Kelsey Research study conducted in Feb, 2006:

Local search behavior has also evolved considerably. 43% of search engine users are seeking a local merchant to buy something offline and 54% of search users have substituted Internet/search for the phone book, mostly for specific local lookups. Local is growing faster than general web search.

According to a Piper Jaffray 2008 research paper:

30% of ALL online searches have a local intent. This means that 30 out of 100 searches performed by Internet browsers use some type of location modifier like city, state, or zip code.

With 2.6 billion local searches performed each month, the Internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information. And with the adoption of smart phones will only add to these numbers since 27% of all mobile searches are for local information.

If your business operates in one of the industries listed below and you currently do not have a presence on the web or your business webpage is not listed in the search results when a potential customer types <industry> <city, state> (ie., plumber philadelphia, pa) then your competitors are getting all your potential customers.

Auto Parts	Florist	Restaurant
Auto Repair	Insurance Agent	Retail Store
Bank	Pharmacy	Shopping Mall Operator
Beauty Salon	Pizza	Tire Dealer
Dentist	Plumber	Veterinarian
Doctor	Real Estate Agent	and many more small businesses

What do the business listed above have in common? The are all independently owned small to medium size business that are not supported by a major nationwide corporation. They need help developing locally optimized search engine marketing and advertising. Click here to learn how local search can benefit your business.

SMBs Continue to Shift Their Advertising Mix to Online

With broadband improvements and the economy forcing an increased scrutiny on every advertising dollar comes a turning point for Small and Medium Business (SMB) media buying habits.

For the first time, SMBs used more online advertising than traditional media advertising, according to the "Local Commerce Monitor Wave XIII," from The Kelsey Group and ConStat. As of August, 77 percent of U.S. SMBs are using online for advertising. Over the past 12 months, SMBs have increased spending on Web sites and profile pages by 26.8 percent.

More SMBs and national advertisers are reaping the value of targeting local search in their online activities. If you have not started yet, request a website review to learn how local search can be used by your business.

Yes! I want a site review to learn how local search can improve my website's performance.

U.S. SMBs that use Online vs. Traditional Media for Advertising

Source: The Kelsey Group